Digital
Your message on the most iconic digital screens in London
Digital is the fastest growing sector in the Outdoor marketplace to date. The majority of Digital investment has been in the Transport and Retail sector but increasingly there are a select number of unique digital opportunities becoming available on the roadside.
To add to the The Eye in Holborn & the Euston Road Underpass screens Outdoor Plus is now proud to market two high impact digital screens due to be built in early 2012 on the Western Avenue called The Spire. Pioneering the highest specification screen technology, we specialise in exceptional creative reproduction, showcasing your campaign at its very best.
An industry developing at lightening speed, Digital Outdoor offers an unparalleled opportunity to be reactive and tactical.
Whether you want to advertise at a particular time of the day, a specific day of the week or use day-part specific creative messages, or if you need to update your campaign with fresh copy. New creative can be uploaded within minutes.
Accountability is also key, our premium Outdoor products come with live webcam feeds and itemised post campaign playout within the same day and we offer psychographic-based planning tool as well as traffic flow data. This is crucial as Digital campaigns becomes more granular, moving towards audience delivery based on our behaviour, personality and associated mobility.
