News

The Spire launches with BMW & Nike

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Press release London, 24 January 2012.

Specialist outdoor media owner, Outdoor Plus, announces the launch of its latest digital offer for advertisers - The Spire, an iconic, 20m high structure on A40 Western Avenue which houses 2 x 54m2 digital screens and is defined as being one of the largest and most spectacular looking outdoor advertising opportunities currently in the UK. This launch builds on the existing large format digital inventory owned by Outdoor Plus which includes The Eye in Holborn & the Euston Road Underpass screens. It launches with Nike and BMW campaigns.

Due to its unique location, The Spire offers advertisers access to a dedicated commuter and business audience - balanced male:female and 60% ABC1 - targeting both in and outbound traffic from West to Central London. Sold as 4 x 10 second slots in a 40s loop,  The Spire can deliver over 1.8m impacts over a two week campaign.

With its use of some of the highest specification screen technology currently available in the market, Outdoor Plus is able to guarantee exceptional advertising creative reproduction through this premium digital product as well as live webcam feeds and itemised post campaign playout within the same day. As with other Outdoor Plus digital sites, advertisers can make use of the quick turn around and updating mechanisms for advertising creative which are on offer - new creative can be uploaded within minutes and there are few restrictions in terms of campaign duration making tactical advertising highly exploitable.

Grant Branfoot, Sales Director, Outdoor Plus comments: ”œBeing the fastest growing sector in the Outdoor marketplace, we are excited with the new opportunity we are bringing to the outdoor market. The potential for advertisers is vast and through the addition of The Spire to our expanding digital portfolio, we believe we can help advertisers truly exploit the immediacy, the creative possibilities and the opportunity for highly targeted messaging which is associated with large format outdoor digital screens.”